Kia EV2.
Two audiences, one launch
For the market launch of the Kia EV2, the task was to reach two very different buyer groups — Timeless Trendsetters (25+) and the high-spending 50+ generation — with high attention in the cities of Düsseldorf, Hamburg, Munich and Berlin, and to turn reach into real consideration.
Big screens meet targeted retargeting
ScreenOnDemand staged the EV2 on the highest-reach big screens in the four cities, complemented by premium DCLP space. Anyone who had seen the motif via DOOH was then re-addressed specifically with a Multiscreen Floating Ad in display.
How the campaign was built.
Iconic big screens
Public Video Giant (HH), KöVision (D), Motion Cube at Stachus (M), The Green & East Side (B).
Cross-device retargeting
The Multiscreen Floating Ad specifically addresses anyone who saw the motif via DOOH beforehand.
Precise targeting
Timeless Trendsetters (25+) and the high-spending 50+ generation in one campaign.
The campaign in numbers.
