Case Study · 3D Interstitial + Drive-to-Store
M·A·C.
Beauty · cosmetics
2026
Challenge
The gap between screen and store
Beauty thrives on product aesthetics, but the purchase happens in store. Standard banners run along the edge and create visual contacts, but no path into the store. M·A·C wanted both: to stage the brand on mobile and translate attention into store visits.
Solution
Stage on top, store below
The mobile interstitial takes over the whole screen: M·A·C products float in 3D, alongside the offer “40% off 4 products or more”. Right below, the drive-to-store module leads to the nearest M·A·C store via a live map.
Setup
How the campaign was built.
01
Stage, not banner
A 3D takeover from our Creative Studio: products you look at instead of scrolling past.
02
Drive-to-store
A live map with a store pin and a “To the shop” CTA turns the wow moment into the shortest path into the store.
03
One format, two jobs
High awareness and purchase intent in a single format.
Campaign
The campaign in numbers.
2.04 m
Ad impressions
1.52 %
Click-through rate
31,067
Clicks