Case Study · DOOH + Interactive Retargeting

Valensina Spor+.

FMCG · beverages Launch 2026 · live until September
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Valensina Spor+ desktop skin and interactive mobile ad
Challenge

Launch on the contested grocery shelf

For the launch of Valensina Spor+, the task was to make the new electrolyte drink known quickly and to create attention exactly where the purchase decision is made: at the point of sale in grocery retail.

Solution

From the supermarket screen into your pocket

ScreenOnDemand staged Spor+ on DOOH screens right inside Edeka and Rewe stores. Extensive retargeting then continued the story: interactive and gaming ads invited people on mobile and desktop to interact with the product.

Setup

How the campaign was built.

01

DOOH at the POS

Digital screens right at Edeka and Rewe: visibility at the moment of the purchase decision.

02

Retargeting

Anyone who saw the motif in store is reached again across mobile and desktop.

03

Interactive & gaming ads

“Pick your team”: interstitials and desktop skins let users playfully choose their variety.

Campaign

The campaign in numbers.

2
Retail partners · Edeka & Rewe
4
Interactive ads · mobile & desktop
Sep
Campaign live until September 2026
From the campaign
Valensina Spor+ on the DOOH screen at Edeka Valensina Spor+ desktop skin in detail

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